How might we create a space where job-seekers can find career-related advice and reach out to other like-minded individuals?
Glints aims to contribute to the success of every career that starts on our platform. In every career journey, there will be challenges and everyone needs help. To solve this, Glints created Glints Community, a safe space where people can ask for help without fear, where seniors can share their knowledge and experience.
Our goal is to provide a forum where users can meet future co-workers or build relationships with potential mentors.
We first looked at who our users are and what their goals are. By checking the average ages, work experience and education experience from our database, we contacted a few users and conducted remote interviews with them. Most of our users belonged to a younger demographic,
21 to 28 years old. We also discovered that:
There were different needs and goals depending on their experience. We also looked at how they looked for answers and where we can find opportunities to help them.
We discovered that our users frequently ask questions through various social media channels and instant messaging platforms. This made it clear that we needed to allow them to ask questions and receive feedback quickly, with an emphasis on the credibility of the user answering the question.
Based on our user insights, this is where we started to brainstorm as a team on how we should start our platform. We facilitated design thinking sessions within our team to help us start ideation. To add to this, we also studied 4 social media/q&a websites.
What we discovered is:
I collaborated with our UX researcher and developers during testing and implementation. We evaluated designs by asking users to rate them using a System Usability Scale (SUS) and a customized usability score sheet based on Jakob Nielsen's 10 Heuristic Design Principles. Designs needed to score 68 or above to move to implementation. After implementation, I worked with our QA team to conduct design audits.
After months of rigorous testing and design iteration, we were able to deliver a Q&A platform that allows users to ask, search, and view topics from different categories related to career advice.
To add to this, we included features that we thought could be helpful:
During our first month of releasing Glints Community, we had 1000 monthly visitors. The most popular questions received up to 220,000 views. We planned to add rewards and special privileges to further motivate users, but lacked budget.
During the pandemic, we also considered adding Live Q&A Sessions for users to speak with experts, but it was difficult to find experts with the time and ability to effectively engage an online audience.
